At 4:30 AM on a gray winter morning, I jolted awake, my heart pounding with one burning question: "Why am I wasting my life?"
For 25 years, I built brands for FedEx, Target, and others. From the outside, it looked like success—big clients, polished work, steady paychecks. Inside, I felt empty. I was creating work I didn't believe in for people I didn't know, and calling it success.
The breaking point came on day one at a corporate medical devices company—what I thought would be my dream job. What I got was constant surveillance and complete micromanagement. My creativity flatlined. I lasted exactly one day.
Something deeper was calling. I began attending metaphysical fairs, selling reiki-infused pottery. At one fair, the booth next to mine housed a gifted lightworker—but she had no signage, no way for people to understand who she was or what she offered. Fairgoers walked past her like she was invisible. In that moment, everything clicked. These were the people I was meant to serve. Lightworkers whose gifts transform lives, but who needed help being seen.
Today, through Sacred Identity Studio, I help spiritual entrepreneurs translate their essence into brands that feel like truth. As a lightworker myself, I read the Akashic records to understand your soul's blueprint—then create visual identities that reflect who you truly are and magnetize your soulmate clients.
If you're ready to step out from the shadows and embody your purpose online, let's co-create a sacred brand that honors your soul's work.